Sunday, May 19, 2013

Sex Violence Against Women Ads - Business Insider

One out of every six women in the U.S. has been the victim of a sexual assault. Elsewhere in the world, the statistics are even more appalling.

Yet advertisers often make light of sexual violence towards women. They disguise it as innuendo, humor, or artistic expression, and hope the shock factor will work promotional magic for their product.

Back in the "Mad Men" era it was unsurprising to see women treated poorly in ads.

But we've found some modern day promotions that glorify sexual violence. Some of the brands are repeat offenders; some are merely one-time gaffes.

Often, clients and agencies defend them as "edgy" fantasy scenarios.

Fair enough. But there sure are a lot of them. And so few involving violence against men ...

Source: http://www.businessinsider.com/sex-violence-against-women-ads-2013-5

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